Josipa Ćaran Šafradin

Brand and visual designer with 14+ years experience specializing in enterprise website design, marketing design, and brand identity systems

I have a deep passion for typography, web design, and upholding brand standards, and I'm always eager to keep learning and evolving in my craft.

As far back as I can remember, I've been a creator and problem solver, fascinated by the visuals of the world around me. Growing up in a resourceful immigrant household, I molded “clay” pots from mud and used tree bark as a canvas. My parents nurtured my passion for art, trusting that I’d always find a way to make things work—even when pursuing a creative path wasn’t the most conventional choice.

For the past 14 years, I’ve turned that resourcefulness into a career leading high-impact design initiatives.

I’ve come to understand that good design is more than just aesthetics; it’s about solving problems, driving results, and creating meaningful experiences.

I'm passionate about details that elevate a project from good to exceptional. Whether refining a brand’s visual identity or managing large-scale projects, I ensure every element serves a purpose. I do this because thoughtful design transforms how people perceive and engage with the world around them.