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Résumé

software skills

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Adobe XD
Adobe Illustrator
Adobe InDesign 
Adobe Photoshop
Figma
Keynote — Apple
Microsoft Office
Google Workspace
Jira
Miro
Trello

Strategic and results-oriented designer scaling the impact of design.

 

For every design challenge I create solutions that address stakeholder needs and provide opportunities to evolve the identity system and improve design operations.

Nov 2022 – present

Cloud Software Group
 

Lead Creative and Brand Manager

  • Established identity systems for multiple business units and newly acquired companies, giving them the tools to market themselves

 

  • Provided art direction for contractors, external agencies, and internal designers so projects could be efficiently completed.

 

  • Built design systems for business unit digital platforms, email, social assets, and marketing collateral ensuring that imagery, typography and color remained on brand.

 

  • Partnered with teams including Product Marketing, Product Design, Content Marketing, Social, Legal, and Executive Communications so they could succeed in their initiatives.

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  • Collaborated with Product Design and Product Marketing to refresh the brand and extend it to product UI.

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Nov 2015 – Nov 2022

TIBCO Software, Inc.
 

Lead Graphic / Web Designer & Manager

  • Published and maintained a brand style guide covering web, print, digital, and video which helped all stakeholders understand the brand and visual identity.

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  • Created systems for digital platforms, email, and collateral so juniors designers could work efficiently and stay on brand.

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  • Designed and art directed critical components of the annual user conferences, including event sites, signage, merchandise, collateral, apps, and digital platforms, ensuring a good attendee experience.

 

  • Led the redesign for the fast migration of a 1,500-page website to meet a contract deadline.

 

  • Redesigned sections of an 18,000-page enterprise website, including a homepage redesign that increased marketing form submission by 9.3%.

 

  • Won a Most Valuable Player award and a Most Valuable Team award.

Jul 2012 – Nov 2015

TIBCO Software, Inc.

[contractor for first 9 months]
 

Senior Graphic & Web Designer

  • Improved design operations, resulting in more efficient production and consistent quality of corporate collateral and trained the design team.

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  • Led the redesign of the corporate blog, working cross-functionally with the public relations team, third-party developers and UX designer improving traffic generation.

 

  • Collaborated with the events team on developing impactful tradeshow booths, ranging from small pop-ups to 30-foot-wide spaces.

 

  • Promoted from contractor to full-time employee within 9 months.

 

  • Won an individual award for my contributions to our successful user conference.

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Jun 2008 – Jul 2012

Orchard Supply Hardware, Corp.

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Web Designer & Graphic Specialist

  • Managed entire scope of print projects, from development to design and preflight to press check, ensuring accuracy, on-time delivery, and cost efficiency.
     

  • Enabled use of our agency’s branding proposal by translating it from theory into usable templates.
     

  • Chose font families, color schemes, and standards to finalize branding redesign.
     

  • Designed large-scale outdoor advertising, including traditional, digital and mobile billboards to increase brand awareness in new regions.    
     

  • Wireframed and designed a complete e-commerce website redesign proposal.

San Jose State University

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B.A. in Design Studies: Graphic Design and
B.S. in Advertising: Creative

Honors
 

  • Summa cum laude
     

  • Dean's Scholar
     

  • President's Scholar

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